Michelin DDI – Ideal Driver

Michelin DDI

At MICHELIN DDI, we believe that mobility is a fundamental aspect of human development. We are passionate about innovation and strive to make it even safer, more efficient, and more environmentally friendly.

How do we achieve this? For us, one of the answers lies within a group of committed drivers. That’s why we wanted to create the Better Driving Community. For drivers, supporting this project means expressing their commitment to improving mobility and sharing their driving data to collectively transform our roads.


These 3 videos were created to explain how the collected data impacts the scores of the application’s users. The goal was to make the information more accessible and facilitate communication among users and within Michelin.